Archived Electronic Shelf Labels Test

[WestLoggy]

I heard through the rumor mill (actually, I eavesdropped on a DSTL->STL conversation) Spot is thinking of testing out ESLs in certain areas. These are used quite a bit in Europe; saw them in action first-hand in Germany at an Edeka and a small Rewe. If you're unsure what these are here is a vendor: Electronic shelf labels to quickly change prices | Displaydata USA - Leaders in electronic shelf labels

Anyone heard of anything like this for Spot?

 

[Hardlinesmaster]

They did some testing in certain stores, in 2015. kohls has the electronic ad signs.
From Forbes 2015:
Target testing new high-touch services to improve stores

 

[BoxCutter]

Between TMs slamming product into locations and guests being guests, I don't see them lasting long at Target.

 

[On6]

My store (high volume) did a test a couple years back. I don't think it was the same company but durability became an issue.

 

[redeye58]

If spot can cut hours, they'll go for it.

 

[SFSFun]

With all the money they invested and are continuing to invest in pushers to reduce payroll spent on zoning, I can absolutely see them doing this to reduce the payroll spent on pricing, pog, and ad setup and takedown.

 

[mandie89]

Kohl's already does something like this, I feel like it might be beneficial for softlines, but the prices are already printed on the tags (on some brands), so people can't "lie" about what price they saw it under.

 

[Badjedidude]

I can easily see an entire shelf of those being destroyed/worthless/cracked within a couple weeks of being rolled out.

 

[Tyrant]

Considering our E2E people don't even print shelf labels when they sloppily flex all over the place electronic shelf labels will be even more of a nightmare.

 

[RunForACallBox]

Kroger is rolling out a new technology to nearly 200 stores that could change grocery shopping as we know it - http://www.businessinsider.com/kroger-is-rolling-out-digital-shelf-technology-2018-1?utm_content=bufferf4802&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer-ti

Kroger stepping it up. I’d like to have these.