It just seems that now that this "arms race" has gone nuclear. The stores can't really one up each other anymore on times, so now they are upping the ante by matching prices and deals in an insane way. I've heard from guests that Best Buy will match OUR BF deals even though it isn't black friday yet, so the guest is like "Well I might as well go to Best Buy if you guys won't do this for me". Walmart is pulling a deal where if the item is sold out, the guest will be guarenteed the item delivered to their house by christmas with the black friday price. I'm just afraid it will get so crazy that Target won't be able to compete meaningfully anymore.