I was one of the original Visuals hired on and I'm still at Target. I get paid senior pay because #1. I have 2 degrees #2. I understand the impact great visuals has on sales. So to those crying because of why we get paid more, many of us earned it. I'm tired of the constant whining and complaining. Don't like it? than you do it. It's just that simple. Don't want to do it? Then keep quiet or provide a suggestion to do it better. You all think visuals is just dressing mannequins and making things look pretty. It's not. An effective visual should spend most of their time delegating, researching, planning and executing. Our work goes far beyond what's happening in the store. A good visual will be knowledgeable on the current trends, educated on the competition and aware of the increase and decrease of sales. Just cause you think their doing nothing doesn't mean they are. Believe me when you take a negative comping department and make it positive, you'll understand the value of a visual merchandiser. And an end note to anyone reading this, softlines dominates most stores sales mix, therefore only 5% of a visuals time (unless you're an innovation store) should be dedicated to Hardlines. The money is in the clothing.
