Archived grocery aisle???

[californiatarget]

What does everyone think of this section? Do you guys believe target focuses on healthy lifestyle? They tend to put more of the healthier selections closer to the entering area of the food aisle while the less healthier are cornered.

 

[Hardlinesmaster]

Then this happens:
Introducing LA25, Target’s New Innovation Initiative

 

[redeye58]

Yeh, I noticed the beer, sodas, chips & candy are toward the back of the store.
The reasoning in twofold: Everyone sees the health foods first so it looks like spot is promoting a healthy lifestyle & guests have to pass by all that as they're going to get their junk food/drinks (what they REALLY came for).
It's like stores putting eggs, milk & butter in the back of the store: they want you to pass all the impulse buys as you head back for the essentials.

 

[Jack of all Workcenters]

I'll settle for more real groceries and not the measly selections they give us lowly pfresh stores.

 

[aspiringETL]

Most of the food is surprisingly cheap compared to other medium class grocery stores (like jewel osco)