Just FYI - I'm an HRTM with just about 3 years with the company. This was in our HR news a while back. I remember because I wasn't too far away from 3 years when they stopped doing it. I was looking forward to getting it, even if it wasn't much its better than nothing.
They discontinued doing the 3 year service award about 6 months ago - I think they claimed lack of use or something like that as the reasoning. They are still doing the 5 year one.