What will replace Ulta?

[Sisyphus]

MSN - https://www.msn.com/en-us/money/companies/ulta-beauty-target-to-end-partnership/ar-AA1KwIsE?ocid=BingHp01&cvid=5cb63446773f49c1fea555cb6ab76d13&ei=105

While it was convenient to have in the store I can see why they are getting rid of it the theft was out of control. Anybody want to guess what they will put in the place of Ulta? My guess is they will expand the adjacent style department but it would be cool to see some type of separate brand.

 

[BKop16]

I'm curious how quickly the existing ones will exit. Remodels are planned years in advance and the next few years are focusing on older lower volume stores that generally won't have an Ulta.