Archived Fortune: Big-Box Rebound: How Target Packaged a Turnaround

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Spend 7 billion in 3 years??

Put that way, modernization looks a lot less idiocy. This isn't a way of boosting earnings to boost stock prices for stockholders that think short term. Cornell has to have good profits on paper long enough for people to think the gamble paid off over the long haul and he is positioned far better when the whole thing blows up. If he lost millions, he could still get a job elsewhere. Lose 7 billion, he'd never be able to get a similar position in a large corporation.
 
$700 million, I'd agree with you. $7 billion is a lot harder to forget.
 
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