I am a CTL at my store that recently went PFresh ( July ) and I love the responsibility. As another user pointed out, at least at my store which is one of the higher volume stores nearby, I spend about half of my time each week split between running all of Market ( Vendors, PFresh Team, Zoners, CAF Pullers of Food ) and the other half running all of Hardlines. Is it worth it? It depends on what you are looking for from Target. Do you just want to be a Team Lead and this is the only spot open? If so, don't pick it up. If you want to take on what may not be the most detail oriented TL position in the store in order to own it and move it, than yes, it is. Doing great in Pfresh will likely mean more to a DTL when you go for SR TL interviews than being a TL over Target Cafe or Pricing, as examples.