I am *TICKED* about how poorly this was handled company-wide. This is an epic PR nightmare that was not at all handled in an intelligent way, mostly with how dreadful the communication is. There may have been individual stores that knew what they had and handled it smartly, but I've read several articles today about stores who didn't even know what they had, and just let people walk out the store with both full cases in hand, as if it was just some other soda.
Whoever did the market research for this item needs to be drug out into the street and flogged with dirty dust mops until they repent. This product needed a pallet of cases to sell, not a single case or no cases at some stores. They should have observed how well Fallout 3 and Fallout New Vegas sold, and then asked fans how *important* Nuka Cola Quantums were -- the game itself has you looking for them, and just for 20 of them all over this vast post-nuke landscape, so you can darn well bet a real world version would be pretty valuable to fans, and there is a *HUGE* number of fans.
When I heard that we had actually had them, only just today for the first time, I got in line for one after those waiting at the door had filed in and got behind them, to be fair. I got one, but the greatness of it is now tainted with how p.i.t.i.f.u.l.l.y. the whole situation was managed as a company. This is the kind of item I would personally drive hours out of my city if I knew a place stocked them and could sell me one. Before I even know what price they were, I decided I would pay up to $60 for a single bottle, just to get one, but it turned out they were just $3, and I knew immediately someone upstairs had no idea what the ever-loving farkle they were doing. They could have sold all of them for $30 or more each and would still have sold out, but this was a colossal failure.
The fact that some stores let guests buy more than 1 per, has me S-T-E-A-M-I-N-G..