- Joined
- Jun 8, 2011
- Messages
- 33,857
WIRE is
WELCOME
INSPIRE
REWARDING
EASY
WELCOME
INSPIRE
REWARDING
EASY
- Joined
- Jun 8, 2011
- Messages
- 33,857
GUEST is
Greet, Understand, Engage, Solve, Thank
if you don't want to get in trouble when asked, lol.
Greet, Understand, Engage, Solve, Thank
if you don't want to get in trouble when asked, lol.
- Joined
- Jan 8, 2021
- Messages
- 567
GUEST is a pretty good one. Aesthetically and grammatically on point, flawlessly on brand, and gives good enough advice to use in your day-to-day. Cheesy? Of course, but we are kinda cheesy. It's one of the best corporate acronyms I've ever seen.
WIRE (Welcome, Inspire, Rewarding, Easy) is such a mess that we should build a word gun and fire it into the sun.
Welcome, Inspire is a bit dramatic but arguably reasonable. Are we really jumping right into inspiration after a welcome, though? Seems aggressively artistic, like walking into a party and being handed a bag of cocaine instead of a beer.
Then it swerves derp-long into syntactic hell with Rewarding and loses its already weak momentum. The brain just locks the fuck up when it sees a verbal progression like this. And you don't just make something rewarding for a shopper. The things you do might result in the guest getting a rewarding feeling, but that is an unbelievably complex emotional process that can't be forced.
Easy? Sure, that sounds easy. It will be really easy to inspire people and give them a rewarding experience on purpose. That's why we work retail, because we're on that Dale Carnegie level of human mastery.
WIRE (Welcome, Inspire, Rewarding, Easy) is such a mess that we should build a word gun and fire it into the sun.
Welcome, Inspire is a bit dramatic but arguably reasonable. Are we really jumping right into inspiration after a welcome, though? Seems aggressively artistic, like walking into a party and being handed a bag of cocaine instead of a beer.
Then it swerves derp-long into syntactic hell with Rewarding and loses its already weak momentum. The brain just locks the fuck up when it sees a verbal progression like this. And you don't just make something rewarding for a shopper. The things you do might result in the guest getting a rewarding feeling, but that is an unbelievably complex emotional process that can't be forced.
Easy? Sure, that sounds easy. It will be really easy to inspire people and give them a rewarding experience on purpose. That's why we work retail, because we're on that Dale Carnegie level of human mastery.
