Not brand???

Joined
Aug 16, 2011
Messages
253
#1
I know 9-11 is important and changed alot of lives so I decided to ask the LODS if I could give out 9-11 stickers or rather put them in the breakroom on 9-11 and people could wear them and the LOD said that isn't brand. A sticker?? Come on...... We pass buckling up for safety for kids but a 9-11 sticker isn't brand??
 

commiecorvus

Former Signing Ninja
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Jun 10, 2011
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15,961
#4
And it's always easier to say no then take a stand for something important.
 

buliSBI

Former Team Member
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Jun 17, 2011
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3,066
#5
It isn't Brand or Best Practice. Any sticker or media not created or authorized by Corp cannot be given out to guests.
 
OP
OP
T
Joined
Aug 16, 2011
Messages
253
#6
I was going to put them in the breakroom not pass them out to guests. I said to the LOD can I put these in the breakroom and everyone could take one and wear it and they said no it wouldn't be brand. I guess wearing a red,white and blue ribbon wouldn't be brand either. I remember someone wanting to wear on the fourth and they said it wasn't brand. Kinda ashame really....
 

Pettjm54

Sales floor TL
Joined
Jun 8, 2011
Messages
195
#7
I was going to put them in the breakroom not pass them out to guests. I said to the LOD can I put these in the breakroom and everyone could take one and wear it and they said no it wouldn't be brand. I guess wearing a red,white and blue ribbon wouldn't be brand either. I remember someone wanting to wear on the fourth and they said it wasn't brand. Kinda ashame really....
It is indeed a shame that Spot doesnt allow TM's to show theyre heart souls. Example: costumes around Halloween... Santa hats around X-mas... or flags for 4th of july or 9/11. Oh well.. I do it anyway. TM's have more fun when there is more personality in the daily grind that is Target.
 

Formina Sage

Probably still better than you at the stacker
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May 15, 2011
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1,674
#8
We all know Target to be very image-concious and brand-focused. Unfortunately, a professional, uniform appearance sometimes comes at the expense of expressing our feelings about a topic close to heart.
 
OP
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T
Joined
Aug 16, 2011
Messages
253
#9
Ya that is true Target is all about image. Forget fun let's just focus on friendly and fast lol. Not saying wearing a flag on fourth of july or 9/11 is fun but wearing something on say St. Pat's day or Halloween eh forget it....
 
Joined
Jun 21, 2011
Messages
14
#10
It's similar to the solicitation policy, which is none allowed whatsoever. If they allowed a 9/11 sticker, then they'd have to allow other items of personal expression or risk being sued for discrimination.
 
Joined
Jun 10, 2011
Messages
24
#11
well, God bless my store...I have been wearing a discreet pin for over a year now and no one has said a word to me. I would like to think it is simply a sign of respect for what it means to me, and i sincerely appreciate not being hassled about it. I have sat with DTL's with it on also, and have heard no negative feedback. It means alot to me, even tho it is just a simple thing.
 
Joined
Jun 30, 2011
Messages
95
#12
First, SeasonalSal is 100% correct on why this may not be permitted. Go to Snopes.com and search for the report on why Target stopped allowing the bell ringers at Christmas time out front or didn't support the walk-in vet looking for donations for the traveling Vietnam Memorial Wall. Corporate Business 101 teaches us that the larger, more profitable, and more recognizable a corporation becomes, the more it must build, reinforce and reflect to EVERYONE a more neutral and centric business practice. This is to piss off the fewest potential Guest and not loose Sales through insulting or unpopular Branding. As Target employees, we know how critical the Target Brand is to the overall model of the company and how much is invested in it. Ever notice how much Signing (ISM, not just the ad signs) Target uses vs our biggest competitors? Notice how The Blue Shirts started building their new stores with "wider aisles, polished floors, and brighter more happy lighting"? Sound familiar? Those employees in the store level of the Target Pyramid are what America (and now Canada) perceives as Target. Sales Floor, cashiers, Food Services, etc are the bulk of what Guest see in a store, not so much ETLs and STLs. So yes, we all need to remain as neutral and uniform as possible because 1) when you make the choice to work for a company, you also agree to abide by their (legal) rules 2) Target creates these guidelines after utilizing huge amounts of money, energy, time, and experience to maximize it's efficiency as a retail business (welcome to Free Market Capitalism) 3) if an employee wants to express their individualism, do it within the safe boundaries Target allows (I remember a RED Magazine in the past year extolling Target TMs who utilized red, white and black to express their company patronage, not their personal, political, religious, sexual, racial, etc views as they are less likely to be challenged as offensive and can easily be defended by the company) 4) you can choose not to work at Target if they hurt a TMs feelings. If a TM displays something that is an outward expression of something that Target cannot, as a Corporation that incorporates diversity as part of its Brand, defend, than it exposes the Corporation to liability. You get money from Target for labor and Target protects you from individual liability while on the clock (see the new Compliance messages on Workbench under HR). Ultimately, minimizing personnal expressions while under Target's liability blanket at work is a kind of social contract. While in red, it isn't about you, its about the company and everyone in it.

If this sound militaristic, it's because some of my personal expression is coming out. I am an Army Veteran and have the beauty marks to prove my 31 months total as a Cav Scout. I don't wear my former occupation on my sleeve and few people at work even know about it. Personally, I would like to display small piece of the bigger part that makes me what I am today but I understand and respect the hand that feeds me. I bet some STLs, ETLs, DTL, and higher would like to have something to wear which symbolizes their achievement and hard work to obtain that position, but they can't. It isn't about them, it is about how best they can represent the company. Would you be offended if a Muslim co-worker wanted to wear a symbol of their home country which most likely would have Muhammad's favorite color (green) and the Bismillah on it? But this is America, right, and Target should let us wear symbols of patriotism. What if one of my co-workers in Georgia wanted to wear a small Stars and Bars lapel pin to memorialize his heritage on Confederate Memorial Day? But this is America so we should be able to wear American Flags to show how patriotic we are, right? I think a better expression of one's patriotism could be shown by being the first in line for Target's volunteer events and fundraising opportunities. Or becoming educated in Target's history and philanthropic values so when brainless idiots who can't think for themselves complain that Target is a french owned company, or supports anti-gay efforts (great example of how the line between actions taken under or outside the Target name can be misinterpreted), or that they hate Vets, we can correct the mis-informed.

As always, these decisions are clearly at the discretion of the STL. Most Leadership at ETL or higher won't make a call without making sure their higher ups will have their back too.

If you want the ability to have personal expression in your career, choose to work for a company that is aligned with your wishes. Chic-fil-a, Wendy's, Whole Foods, and Tyson Foods are some to start with.

Something to ponder - You may do whatever you desire while you are personally representing yourself because you are liable and therefor assume any consequences or rewards for your personal actions. When you signed on to Target, you represent the company and all the interest that is entrusted to you like property and reputation. When you take money from Target, you absolve most personable liabilities and therefor the control to regulate it. Of course there are some exceptions but think about all the risk you didn't have to take to get your paycheck that Target is able to assume for you.
 
Joined
Jun 12, 2011
Messages
840
#13
I had worked at a company previously that did allow solicitation and I hated it. I actually dreaded walking into the break room and being bombarded by cancer ribbons, girl scout cookie order pads, school fundraisers, church fundraisers. I actually think it is very tacky when you go to wally world and they have all kinds of stickers on their name badges. But I have socks for every holiday and I wear those. This weekend I do not work. If I did I would wear my Statue of Liberty socks. The week leading up to Halloween I will break out my spooky sock collection. During Christmas I will start out with the happy festive socks and I am sure end with the grim reaper pair as usual. Everyone does not feel the same way about diffent events and we do need to remember that the breakrooms are for all team members not just the ones that have the same beliefs as you. I hate the fact that we have a Christmas tree in the breakroom. We have a very diverse store and that tree only represents about 3/4s of the team.
 

talan123

Team Member/Troll
Joined
Jun 16, 2011
Messages
652
#14
It's not brand because you are opening up an a giant can of worms. Some people would be happy with it, others would be reminded of who they lost, and still others would turn into a political arguement.
 

commiecorvus

Former Signing Ninja
Staff member
Moderator
Joined
Jun 10, 2011
Messages
15,961
#15
I had worked at a company previously that did allow solicitation and I hated it. I actually dreaded walking into the break room and being bombarded by cancer ribbons, girl scout cookie order pads, school fundraisers, church fundraisers. I actually think it is very tacky when you go to wally world and they have all kinds of stickers on their name badges. But I have socks for every holiday and I wear those. This weekend I do not work. If I did I would wear my Statue of Liberty socks. The week leading up to Halloween I will break out my spooky sock collection. During Christmas I will start out with the happy festive socks and I am sure end with the grim reaper pair as usual. Everyone does not feel the same way about diffent events and we do need to remember that the breakrooms are for all team members not just the ones that have the same beliefs as you. I hate the fact that we have a Christmas tree in the breakroom. We have a very diverse store and that tree only represents about 3/4s of the team.
I worked at a B bookstore and they had no problem with us decorating our nametags and I never saw a situation were that was a problem. Not a big fan of fundraising in the breakroom but it's easy to say no. My store has a menorah along with the Christmas tree which is nice. Now if they would just let me work Christmas and not have to use vacation time for Rosh Hashanah and Yom Kipper.
 
Joined
Jun 29, 2011
Messages
1,010
#17
It is indeed a shame that Spot doesnt allow TM's to show theyre heart souls. Example: costumes around Halloween... Santa hats around X-mas... or flags for 4th of july or 9/11. Oh well.. I do it anyway. TM's have more fun when there is more personality in the daily grind that is Target.
That would be politically incorrect. What about the Jewish holidays, or the Muslim holidays? We'd all have to don a sombrero for Cinco de Mayo. Can't leave anybody out. There is always somebody who would get offended.
 
Joined
Jun 8, 2011
Messages
396
#18
When I arrived at work last night there was a box of pins in the breakroom. They were yellow ribbons with the words "We Remember 9/11." I can only assume they were for us to wear on 9/11. I wore mine my entire shift, although the store was closed so perhaps it was no big deal.
 
B

Barcode

Guest
#20
That would be politically incorrect. What about the Jewish holidays, or the Muslim holidays? We'd all have to don a sombrero for Cinco de Mayo. Can't leave anybody out. There is always somebody who would get offended.
Except he listed pretty much secular holidays. Call Christmas religious if you want, but it has evolved into a more secular holiday IMHO.
 
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