- Joined
- Mar 9, 2013
- Messages
- 59
So I am a GSA in a new store, and I have had no experience as a cashier or guest service before. At this point I am pretty confident on cashier, but I have only gotten one Redcard. Part of this is due to the store demographics working against me. The vast majority of the guests are absolutely indigent. At least half of all my transactions have been cash, even in the hundreds of dollars. The vast majority of guests are obviously very poor. The store breakdown in terms of guests is about 45 percent black, 45 percent latino (almost everyone speaks no English - they are mostly newly arrived undocumented people), and 10 percent other. SOOOOOOOOOOOOOOOOO many people use WIC, EBT Cash, and EBT food. In this environment it is very hard to get Redcards because most of them turn off because they automatically assume they would not qualify because they think of it as a credit card even though there is also the debit option.
Fortunately I speak enough Spanish to pitch it to the Latino guests (90 percent of whom speak no English), but they do not seem to have any interest in it.
I also have no luck with black guests. I remember in the past some of my female cashier friends at my old store who happened to be black said that it is very hard to get Redcards out of black people because culturally overall they favor cash in hand. Obviously generalizations do not apply to everyone but I am just trying to understand if there are cultural factors in my inability to get them. I don't know how many Redcards I would get from black guests given that about 85 percent of them use their EBT cards to pay for things exclusively.
The one Redcard I have gotten was from a rich, older white lady.
Are there cultural factors to consider with Redcards? What can I do?
Fortunately I speak enough Spanish to pitch it to the Latino guests (90 percent of whom speak no English), but they do not seem to have any interest in it.
I also have no luck with black guests. I remember in the past some of my female cashier friends at my old store who happened to be black said that it is very hard to get Redcards out of black people because culturally overall they favor cash in hand. Obviously generalizations do not apply to everyone but I am just trying to understand if there are cultural factors in my inability to get them. I don't know how many Redcards I would get from black guests given that about 85 percent of them use their EBT cards to pay for things exclusively.
The one Redcard I have gotten was from a rich, older white lady.
Are there cultural factors to consider with Redcards? What can I do?