Visual Merchandising

[reverselogistics]

What exactly is a Visual Merchandiser?

 

[SigningLady]

For Target, it's the person who uses VMGs (Visual Merchandise Guides) to present merchandise in a way that is appealing & inspirational to guests- and also seasonally relevant! They also dress (and style) the mannequins to highlight new merchandise. There are elements of problem-solving to this role: as sell down occurs how do you keep the salesfloor looking impactful (what do you flex that makes sense) or alternately what do you do if inventory is heavy. There is also teaching & training they do to help TMs learn how to effectively work merchandise to the floor as well as maintain a strong brand presence in all areas.

 

[reverselogistics]

Thanks for the information!