I can honestly see Target doing something similar.
They should do it based on attendance, but they won't. They don't even do reviews based on attendance. Was late one day, by 30 minutes, and that was my "opportunity". Hadn't called in, in 3 years, and probably put in at least 200 since then in "Call-Ins"
I will say they gave me a $20 gift card to Dunkin Donuts though for my efforts.