- Aug 12, 2017
Target announced today that one of Target’s oldest brands, up&up, is getting a packaging refresh and expansion starting next week February 18th. New items will be introduced throughout 2024 with an estimated completion for early 2025.
The new packaging features bold new colors, enlarged font, and a more sustainable paper-based packaging.
Target also notes quality improvements to 40% of the existing lineup including food storage items with thicker walls and improved toothbrushes that have interchangeable handles between both kids and adult that are fully compatible with the Sonicare assortment.
With the expansions in moving supplies, oral care, dog grooming and food storage products the assortment will reach ~2000 items.
dealworthy, consisting of an assortment of 400 new items across apparel & accessories, essentials & beauty, electronics and home. The new brand will be value focused with items starting under $1 and most being under $10. Being a new addition to Target's owned brands it is backed by the owned brand promise with one year for returns with a receipt. The first products are arriving as early as February 18th and more will launch throughout 2024 and early 2025 including power cords, undergarments, socks, laundry detergent, dish soap and more.