Not loving it. But I also hated the Up and Up when it first launched too. I suppose I'll get used to it.
The Up and Up is goofy. The whole "brand" thing makes no sense with these stupid arrows. How did they come up with this logo?
Oh, I know, the "old" Target logo was "too dated" but with the "old" logo you knew that you were getting Target product. Now, just about every package looks the same and when coupons are printed with the Up and Up you can't tell what the product is without reading the coupon. As a cashier, the coupons are too hard to read and often slows down the check-out process.
I do have to say that I love the two or three word phrases that describes the product and some of the pictures are really quite fun and original. My favorite phrase is on the lunch bags is says "packed with love" and my favorite pictures are the ones on the toilet paper. Who'd have thought that making flowers out of toilet paper would be so fun.
