Because we want to treat our shoppers like guests in our own home. But if my house guests acted like some of our customers did, I’d kick them out.Not quite sure why retail companies feel the need to come up with alternate names for customers and employees. Must be some studies to suggest it's a good idea, IDK
The confusing thing for me when I started was that my former company called customers "members" (as in members of our rewards club) and called employees "associates". I slipped up a few times when I was first hired and called guests members and customers, lol.Disney did it first, they came up with guests.
"Hate" seems like an awfully strong word. The overwhelming majority of Target guests I interact with are fine to deal with. There are a handful who are unpleasant, rude, nasty or high-maintenance. Yeah, they can wear out my patience big time!I hate the customers.