so there's a couple of different things going on here actually. first and foremost is that starmaster is correct that 1st time phone number entry counts as a signup but not a "full activation"; full activation happens when the guest follows the instructions in the text they receive after initial signup and sets up a target account with their phone number attached to it and such.
after this, any time they either put their phone # in or scan the barcode in the target it counts as circle utilization towards your circle% and total loyalty%.
the problem is that if the guest
never follows through on these steps, then deals won't get saved to their phone number and all they'll be getting from phone entry is the 1% rewards (useless if they're using a redcard) and you also aren't getting credit for circle utilization. so your goal as a guest advocate should be to make sure that you're not just getting guests to enter their phone number but they should be doing full activation through the app to reap all the benefits (and boost your loyalty %).
It's confusing. In mpm it lists redcard, circle, and loyalty percentages. I've been meaning to look this up, but haven't had a minute.
redcard % is % of total transactions that utilize a redcard on any given day. so if on tuesday your redcard % is 13.31%, that means that 13.31% of all transactions used a redcard as either full or partial payment. same with circle %,
x% of transactions had circle utilization. loyalty percentage is essentially an average of the two (it's a bit more complicated than that, but that's the gist of it)
circle % and total loyalty % should both be over 40%