Why would they --
If I remember correctly - the first time it was on --- who was the sponsor
I know nothing about advertising - past watching people pile crap on shelves
but -
I'll bet my well used toilet plunger
Mr. Plano calls CNBC and said "How much for a 1 hour commercial and we'll also pay for the regular slots"
Mrs. CNBC - comes back with "Oh --- "Hi" -- I got the flat of Designer Maxie pads and pot holders you had sent over last month" --- "Why yes we'd love to have a program - highlighting the virtues of "FFF" ----- You want a price including a real journalist and film crew" ?
No - We already hired a documentary style Ad agency and filmed it last year -- "The Truth" about our company should be presented accurately.
"Did Spot interview the top people and were the stores extra clean, inside and out --- all the shelves "Zoned" - picture perfect" ?
"Why yes - we hired actors to play the guests along with a few well chosen team members who understand - where their bread is buttered
and all the top people even had clean underwear on under their Brooks Brothers suits"
"The cost should be around $879,643." -- "Is that to high" ?
No - that's fine --- Spot made $19,234,763,919,456.32 last quarter --- and the bean counters said we need to donate $14,500,300. and that fee goes under the heading of minority charites.
"Thats what I like about Target -- giving back to the comunites"
Just guessing it goes something like that
M EST
