How much discretion does the store have over merchandising?

[12xp12]

I know Target isn’t a corner store and that there’s strict guidelines on merchandising stuff, but I’m at my wits end with the Needoh endcap

It’s permanently empty and looks like a FEMA shelf with bald spots and empty needoh shippers, we don’t get even a hundredth of the supply to satisfy the children’s craving for that product. We carry similar fidget toys (like crazy Aaron’s putty). I really think those should be shuffled so they’re adjacent to the bald Needoh endcap, in fact we have multiple squishy toys (like magnetic sand in the STEM kid aisle) that could go near the Needoh ISM too

I know it’s not what the kids are looking for (the iPad baby generation of kiddies are very tuned into popular content creators and extremely brand conscious), but it would at least help out some parents with kids that aren’t completely fixated on the trend. “They didn’t have needohs, but saw this magnetic sand” and they both agree it’s a way cooler toy

is this something stores can do, or are planograms set at a level higher than the store and inviolable

 

[SigningLady]

You can't move planograms like you suggested at your will but you can flex excess merchandise into the empty space. It is an approved remerchandising area because of the shortage of Needohs.

Moving planograms around however you please can really mess up a department, especially when it comes time to reset a transition. It also makes an area look like a TJMaxx and does not give a consistent, guest-ready visual presentation across all stores. In general, Target strives to have all stores roughly laid out similarly for easy guest shopping no matter which store they go to.

Because this is an approved remerchandising section, you do have some leeway in what you put there. But it should be merchandise that comes from the backroom, not another location on the salesfloor. What do you have lot of backstocked for Toys right now? Maybe ask your VM for assistance, they should be able to give you suggestions.

 

[12xp12]

thanks