Improve Target.com and the Online Business: We need a better system for online sales. Improve Target.com and reduce mistakes. We all know online shopping is the way of the future and we need a better infrastructure for this medium of business TODAY! Improve the website and the logistics around shipping. Improve selection (I saw that customizable furniture is coming out which is exactly the direction we need to go).
Start Improving Stores to Drive Online Sales: The Brick and Mortar business is changing. The stores themselves need to continue to drive their own sales in ways that make sense (commodities which has been done due to P-Fresh Remodels) but the rest of the store needs to be symbiotic with the online store as well. Electronics Experience and Baby 360 stores look amazing and the same needs to be done to our "Home Goods" departments. Open up the areas, give the guests displays to look at and more options. Give the Team Members and Guests tools to order and drive online sales (which would be customizable in these areas). Imagine a counter or station in Furniture that Team Members can put together a set of furniture for a guest, customize the colors to match, and ship it to the guests house (maybe opening a REDcard and waving all the shipping on the spot!)... The reason I bring up Furniture specifically is because the floor space is wasted! We keep the displays and box stock out on the floor, which is eating away money. The guests have to call a TM over for a flat to carry the items anyway, so why keep them out there? We could expand and carry more displays and more SKUs, maybe even remodel some of the area to allow for them to be on the floor (remember Global Bazaar type setup but with our ACTUAL furniture we sell?) and have us getting guests orders ready? As of right now, it does not drive sales in a productive way. Picture your home area looking like a Bed, Bath, and Beyond but less cluttered, having a majority of your gondolas gone except for major dividers that create a U shape for each major area (bedding, furniture, bath etc.)
Streamline Processes and Replenishment: When the top two objectives are met, less inventory is required to maintain a store. By driving online sales, we do reduce the store sales, but the money is still at Target and we are spending less shipping items to our stores (sometimes unnecessarily) which opens us up to risk of inventory depreciation. With reduced truck size, you can streamline the process more easily and go to push all processes. Remove CAFs and utilize MyTime better (or upgrade it). It really does work in theory, and takes a ton of work to execute at the moment.