Just wait for BTS flex orders where they order their kids entire list.. Yeah.. 5min my lily white ass!!!!
Hey LOD, I'll push the 1s if you can grab these FFs for me.
We had a team member order a huge BTS FF and I had people try to take some of her items out of my cart while I picked it last year.
Or, just move the pick-up counter to the back of the store (cut a window into the sales floor/back room wall). That way you get them to walk the floor and they don't have to wait in line behind the returns, price adjustment, and coupon scammer guests at the GS desk.It's situations like this that I wish Target could establish an item-count limit on Flex orders. Of course, if we did that, the guests would just put in multiple orders, which would make the pick-up process take up even more time. So never mind.
My point is, the whole purpose of online pickup is to get guests into the store AND onto the floor to (ideally) add more to their basket. Yes, we're making the sale on what they actually ordered, but we're missing out on the impulse buys and effects of sales planner merchandising if the guest never actually makes it out to the sales floor.
One idea that I think could help make these large Flex orders worth picking is giving guests additional discounts on their orders if they also make an in-store purchase that same day. Something like a "Spend $25 in store, get an extra 5% off your online pickup" deal. All they would need to do is bring their store receipt to guest service, and the TM could have the option to apply the 5% discount when they pick up their order, or issue it as a missed discount if they had previously picked it up. I realize this would require an upgrade to myGO. Get on it, Target IT!
Or, just move the pick-up counter to the back of the store (cut a window into the sales floor/back room wall). That way you get them to walk the floor and they don't have to wait in line behind the returns, price adjustment, and coupon scammer guests at the GS desk.
How important are impulse sales to brick and mortar stores? Just a few weeks ago I checked-out a couple who told me: "We only came in here to pick-up a prescription!" I rang them up for $149 and change in additional merchandise that they had no intention of buying when they walked into the store.
Customers use in store pickup for the convenience, and it's not convenient at all to walk to the back of the store. Even Walmart has noticed this and is putting online pickup areas at the front of new stores.