Yeah my AP ETL told me about this back on Wednesday.... I didn't even think we were getting them in! I couldn't conceive how we would keep them out on the floor, that is until I looked at the actual planogram and saw that we are only to sell them out of the back room.
I think the whole thing is retarded, why on earth have US sell it if it has to be activated by Mobile? Though for us it won't be too much a problem because we have our mobile guys register trained anyways. So if anyone wants one of these things, I can just grab one and hand it off to mobile while they take care of the whole thing and I can just go help another guest.
I hear rumblings though that this is a baby step in handing the whole pre-paid mobile division to Target Mobile entirely.