bullseyekindaguy
Former logistics/guest experience intern!
- Joined
- Sep 25, 2013
- Messages
- 308
So have any stores received this rollout?
Once again, Target has determined that people don't know how to do their jobs and need to make processes more complicated then they need... This time it is with RedCards.
Redcards are REAL
R-Recongize current cardholders and remind them of benefits
E- Educate non-cardholders
A- Ask for an application
L-(Forgot)
Basically, the cashiers are now expected to ask EVERY guest, whether prompted or not, to ask about the RedCards. All applications are now equally weighted... Although I'm still not sure if converison is still based on prompts or total transactions. The only departments not expected to ask is RX, Food Ave, Starbucks.
If the guest has a RedCard, the cashier is recognize the guest for being a card holder and to remind them of the benefits of being a cardholder. If not, the cashier is to educate the guest on the benefits, then ask for an application. If the answer is no, the cashier is then to "educate" the guest on cartwheel, Target mobile, etc.
Applications are to be asked from everyone... because it's the "law" under the Fair Credit act or some BS. Cashiers have been threatened that if they don't ask EVERY guest they will be coached for "breaking the law."
The rollout guide is laughible.. "To bring joy to the frontend"... What is "joyful" about RedCards? And RedCards are "REAL?" Wait, I thought they were fake...
My cashiers routinely ask each for RedCards... But now the etl-ge (who is transferring) is requiring them to follow the canned script in the guide or they risk getting 'coached.'
SO glad I'm leaving in a few days...
Once again, Target has determined that people don't know how to do their jobs and need to make processes more complicated then they need... This time it is with RedCards.
Redcards are REAL
R-Recongize current cardholders and remind them of benefits
E- Educate non-cardholders
A- Ask for an application
L-(Forgot)
Basically, the cashiers are now expected to ask EVERY guest, whether prompted or not, to ask about the RedCards. All applications are now equally weighted... Although I'm still not sure if converison is still based on prompts or total transactions. The only departments not expected to ask is RX, Food Ave, Starbucks.
If the guest has a RedCard, the cashier is recognize the guest for being a card holder and to remind them of the benefits of being a cardholder. If not, the cashier is to educate the guest on the benefits, then ask for an application. If the answer is no, the cashier is then to "educate" the guest on cartwheel, Target mobile, etc.
Applications are to be asked from everyone... because it's the "law" under the Fair Credit act or some BS. Cashiers have been threatened that if they don't ask EVERY guest they will be coached for "breaking the law."
The rollout guide is laughible.. "To bring joy to the frontend"... What is "joyful" about RedCards? And RedCards are "REAL?" Wait, I thought they were fake...
My cashiers routinely ask each for RedCards... But now the etl-ge (who is transferring) is requiring them to follow the canned script in the guide or they risk getting 'coached.'
SO glad I'm leaving in a few days...