When the district/corporate bigwigs come to visit your store to see how prepared you are for the 4th quarter (holiday season). Usually the STL and ETLs will be running around making sure everything is dusted and stocked and properly signed. The visitors will often go to several local stores and there is often communication between stores about how they checked for this or that and of course the visitors come in looking for different things in different stores. That's because they know that once they leave one store to go to another, there's phone calls between stores going on.Please forgive my stupidity but what is reindeer run?!