oath2order
Scary Socialist
- Joined
- Oct 24, 2013
- Messages
- 10,465
Let's say in some crazy dream world, you got to revamp a department. Move gondolas, choose new fixtures, signing, etc. What department would you choose and what would you do with it?
And the original discussion to spawn this:
And the original discussion to spawn this:
Ohh, I really like this idea. You could even make the displays really fancy and have a platform at shin or waist height--that'd keep everything off the floor and tied down but still easily seen and accessible so the guests could touchy-touchy to their heart's content. I'd put a call box on either side of the display area--front and back. I hate those things but they do make it easy to summon tm's.
The gondola for tv displays would work fine and then I'd reserve the other side to not be tied to any POGs and use it as flex, clearance and extra seasonal. Just because it seems like there's always extra stuff floating around and without dedicated clearance/flex zones it's untidy and it drives me crazy. Just put it in one area (with signs explaining that if it does not have a clearance sticker that matches the item number it's not on clearance). Give it two weeks and it'll sell itself because guests will know where to find it all. Domestics is usually near the center of the store so it's a good place for it--far enough from the door they'll walk past a lot of the impulse buy-stuff and close enough they'll pop in "just to see what's there". And dedicating a whole aisle to it means we can easily put the big things out without taking up real-item space inline. And then right around the corner will be this super pretty display area and it's "Oh, weren't we talking about a new dresser? We can just look." POG resets of that area would turn into a breeze--just swap out the display model and those signs.
And then, the most important step: staff the goddamned area. With a handful tm's who know how to properly pull and backstock. They can clean the coffee cups off the display, get to know the products and fuss over the guests. And, of course, help other areas as needed but there's usually enough to do in those sections they could stay busy most of the day without an issue.
I picture the same thing. Expand this idea even further though, not just furniture. You could remove a majority of the gondolas throughout your "home" sections, and leave gondolas standing for your backwalls and one aligned with your breezeways to create natural dividers. Along these tall gondolas can be your "general accessories" such as the most popular lamps, tv stands, toss pillows etc... Inside each "area" would be your departments such as furniture, bedding, bath, domestics, kitchen... These areas can be mixtures of what global bazaar looked like and the Electronics Experience fixtures (the 8' long tables, but wood on top instead of black) where displays of towels, bedding, shower curtains, etc are all displayed on top, and product is aligned underneath. If a guest cannot load the item into their cart themselves, there is not a good reason to keep the product on the floor both as the display and the box stock. Along all these items as well, the signage should read something like, "Call a TM to retrieve these items here OR Use your Target App to Scan here and Ship directly to your house!"
I also agree on the staffing piece though, do not get me wrong! I do not want to just slice payroll, I want to stop wasting payroll on things that are not productive. By reducing the unnecessary replenishment of items that can ship straight to guests, we reduce the need to stock as much on our shelves, reduce the clearance, while still driving sales for Target itself.