Beauty as in cosmetics? If yes, everything is set standard (left to right). Section (1) would be at the very left of that aisle. But also follow the adjacency map to make sure the POG is in the correct sections.
Read the execution notes if you have that printed. Cosmetics has to be set all standard mainly because of signing and how they want colors/numbers shown in certain orders and honestly, it's just less confusing that way.
We never set anything cosmetics in reverse so I'm not sure why their saying that. Cosmetics, entertainment, possibly backwall is the only exception to this all standard rule for hardlines.
Confirm with your team though, your store might be set up differently from what your describing 😐