- Apr 30, 2019
The problem here is guests DO come up with excuses all the time. Some guests simply don't possess the degree of maturity, personal responsibility and discernment which you and some others among us have developed. You and I know that in shopping, "the devil is in the details". Not all Americans grasp this, rightly or wrongly. Many guests simply haven't experienced enough tough lessons from the school of hard knocks.There is absolutely no excuse for guests to not read signs carefully, and absolutely no excuse to not know to read the signs. When I was 19, opposite side of the country than my family so no mentors, married to someone even more immature than I was and pregnant to boot, I learned fast to read signs to avoid a higher total than I could afford at the cash register. This included reading the bar code and comparing it to the price label to make sure that I was grabbing the right item. If a kid who went from home to military to pregnancy discharge could figure that out as part of budget self preservation, anyone can and should.
So we have guests who think that BOGO automatically means "buy one get one free". In reality, the term BOGO is "buy one, get one for _______", which could be "buy one, get one for ____% off". The BOGO might only apply to only one of clothing brands, not to all of them.
Other guests who will stubbornly demand the Cartwheel (now Circle) digital coupon deals without actually using the Target App and the specific Cartwheel/Circle digital coupon.
I'd also say "there is absolutely no excuse" for corporate to design some of the sloppy promotional deals which are vague and ambiguous. There have been promos where highly-intelligent guests, or a knowledable Target Guest Advocate TM or TL, cannot easily figure out which particular items are, or are not, eligible for "the deal". We can't blame the guest for this kind of situation. Thankfully, as guest advocates we have some ability to "make it right for the guest" but I still sense that this becomes exasperating for our guests and doesn't improve the overall guest experience. YMMV.