Do we not get PC games on release?

I was looking to buy The Sims 3 Town Life Stuff this Tuesday but I went to and it is not even up for pre-order online. I couldn't check on the PDA/PDT today because searching items wasn't working when I actually had the time to use it so I don't know if it is in our system and just not up online yet.(just my luck that it started working when I was very busy). I'd call in on Tuesday to see if they have it but it would seem awkward calling my own store to ask for an item. Does anyone know about this?
I'd rather get my discount on it. However you did remind me that if worst comes to worst I can always buy of those $20 EA cards we sell to buy the digital version of the game from EA's online store.