I honestly believe it speaks to a much deeper issue. I have worked retail for a very long time and retail will always be competitive between retailers, that's just how it is. What disturbs me is that since coming to work for Target, they have always been 'FFF' and very family friendly as well. Target, over the past couple of years, has become detached from the standards that I remember so many years ago when I was hired and it seems like the team members and their family have become secondary to sales. Now, for all of you who have been at Target for a while, we ALL know that we will all be out of all the doorbuster stuff just that much earlier anyway. I could care less about opening earlier, but the public image of Target will begin to tarnish as our loyal guests will surely understand our frustration over this. From the many team members, TL's, and even ETL's I have spoken with since this was announced, they ALL agree that this will be poorly executed, as staffing will be the biggest issue. Buckle up everyone, it'll be a bumpy ride.