My Time as an ETL

Rock Lobster

Executive Team Leader
Joined
Jun 11, 2011
Messages
1,428
Hey everyone!

Now that I have been away from Target for a month or so and worked at another company, I have felt like self-reflecting and giving some people my opinions on my experiences at Target. I worked my way up for close to 15 years from a part-time high school job to multiple ETL roles (I realized STL/SD was not something I ever wanted to do). Now that I have been somewhere else, and seen how what I would call a normal business operates and conducts its culture, I have realized something. Target (specifically its leadership, most strongly at ETL and above) operates socially very closely to a cult. I know you may think that is strong language to use, and perhaps it is. After starting at my new company, I realized that there was a huge lack of a social, political, and unhealthy strain being put on me as a person. It wasn't about staying in the good graces of an out of touch with reality and mystical person and being forced to fit in with the followers around me, it was about doing a good job.

I went ahead and researched some common signs you are in a cult, and below picked the ten I could find (removing religious specific items) and gave my explanations. I am simply putting this out there because I would imagine leaving Target as an ETL feels like escaping a cult in some regards. For anybody researching working at Target or those that feel trapped, here are 10 signs you are in a cult/Target business college...


Submission: Complete, almost unquestioned trust in the leadership. Increased submission to the leadership is rewarded with additional responsibilities and/or roles, and/or praises, increasing the importance of the person within the group.

Target seeks submission from its store leadership team. To question your leader and their abilities is frowned upon. Challenging upwards is no longer a phrase used, nor is it something that should be promoted to your subordinates. If you can always say yes (even if it leads to bad outcomes) you will be rewarded over someone that said no but succeeded.

Exclusivity: Their group is the only true system.

Target promotes their systems are the best. You are lucky to be a leader for Target and anybody else that says their job is better has no idea that we are modernized, and a glowing example of things will be done in the future.

Persecution Complex: Us against them mentality. Therefore, when someone (inside or outside of the group) corrects the group in behavior, it is interpreted as persecution, which then is interpreted as validation.

Target has a way of victimizing itself to defend its mistakes. Modernization brought us to our knees its first Q4, we do lots of things wrong, and can’t figure out supply chain. When someone points this out though (think of the last external ETL hire that pointed something out their first week), that person is being too critical or won’t “make it” because they can’t adapt. Target wants to give you feedback, but if you give them feedback on their operations you won’t last long.

Control: Control of members' actions and thinking through repeated indoctrination and/or threats of loss.

Target repeats phrases and words on purpose to promote a way of thinking. They want you to recognize, assess, own the business, show resiliency etc. however they do not actually want those specific of things. They don’t want a business owner who can assess, they want someone who can follow their plan to the letter. This verbiage is a control technique, designed to make you feel good about how little of control you have by using words that make your everyday actions feel empowering.

Isolation: Minimizing contact of members with those outside the group. This facilitates a further control over the thinking and practices of the members by the leadership.

This may be a byproduct of the structural changes at Target, but leadership has been encouraged to “stay in your lane” so that we can have true experts in our areas. However, this also keeps your work force segmented and makes them easier to control. When it’s time to get rid of a TL, most of the peers of that person barely worked with them. The attachment is weaker, and you can control the story. The upper leadership can tell whatever story they want (such as the TL wasn’t good at their job) and nobody can disagree because they were sectioned off with the company structure.

Love Bombing: Showing great attention and love to a person to help transfer emotional dependence to the group.

Target needs to give you a reason to stay, because they know it will cross your mind over the years. They promote a team structure (you lead a team, you are part of a team, your leader cares about your well-being) to build false bonds as much as possible. They have meetings to figure out how to get the team at all levels to think they are being cared about... but if you just cared for them and the team environment was true you wouldn’t even need a meeting?

Special Knowledge: Instructions and/or knowledge are sometimes said to be received by a leader. This leader then informs the members.

Target has a way of controlling information and making every piece of mundane information top secret knowledge. We must whisper and keep quiet about changes, whether process or people related. ETLs must stay quiet about who is leaving Target and who is being named as replacements or fear repercussions. It’s toxic, but makes the leaders feel special when they are told before others.

Group Think: The group's coherence is maintained by the observance to policies handed down from those in authority. There is an internal enforcement of policies by members who reward "proper" behavior, and those who perform properly are rewarded with further inclusion and acceptance by the group.

Does this even need an explanation?

Cognitive Dissonance: Avoidance of critical thinking and/or maintaining logically impossible beliefs and/or beliefs that are inconsistent with other beliefs held by the group. Avoidance of and/or denial of any facts that might contradict the group's belief system.

At Target, voicing any opinion other than that of the group and its beliefs is career suicide. It’s common for them to have certain beliefs as to what will lead to increased sales, efficiency, service standards etc. Target pumps out faulty information or bad statistics weekly through its communication mediums which MUST be believed. However, pointing out the flaws in their logic, even using black and white numbers, will always be met with denial, because the people you are talking to know they must believe it or be pushed out too.

Shunning: Those who do not keep in step with group policies are shunned and/or expelled.

This is a common policy among the leadership group, and honestly one of the grossest I’ve observed (and fell for multiple times). When someone in leadership is leaving Target, they are talked to about how they must handle themselves (when they can tell people, how to announce it) in an attempt to contain the information away from the group. If the story can’t be controlled, it’s common for some ETLs or above to not even fulfill their two weeks’ notice so that the team can’t be influenced by them. The group think takes over, and rationalizes the person leaving as good for the company in any way possible. Suddenly the person wasn’t that good at their job if beforehand they were. Maybe they are “dumb for throwing away their career at Target, their pay was so good” despite not talking about the awful stress, work-life problems, schedule issues etc. either way, it promotes a culture of shunning so that if the person shops around the store later, the group is convinced that Target came out on top by that person leaving.
 
Last edited:
Hey former ETL, thanks for your two cents, now, don’t let the door hit you on the way out. Its people like you that make a TMs life miserable. Now you are talking all this nonsense about Target, I bet your nose was up your superiors ass kissing it , and literally feeding on the shit that came out of it.
GTFO here with your self righteous indignation.
@Planosss, play nice... you have learned a lot from @Rock Lobster. He warned & taught us the ways of spot. His processes for instocks & logistics are common practice at spot. You might want to read rock's exit interview.
 
Hey former ETL, thanks for your two cents, now, don’t let the door hit you on the way out. Its people like you that make a TMs life miserable. Now you are talking all this nonsense about Target, I bet your nose was up your superiors ass kissing it , and literally feeding on the shit that came out of it.
GTFO here with your self righteous indignation.

Dude, of all the people who worked for Spot, Rock has been one of the most reasonable and decent.
Also one of the smartest, since we have seen clear cases where he had made suggestions here and not long afterwards they showed up as policies.
You don't owe anything to long time members of this board but I suggest you keep in mind that I am not going to put up with you insulting anyone.
Step off, man.
 
Dude, of all the people who worked for Spot, Rock has been one of the most reasonable and decent.
Also one of the smartest, since we have seen clear cases where he had made suggestions here and not long afterwards they showed up as policies.
You don't owe anything to long time members of this board but I suggest you keep in mind that I am not going to put up with you insulting anyone.
Step off, man.
Amen.
 
I agree. And Working at Target has always been a lesson in conformity I’ve felt over the years.

Challenges are gaslighted as “negative”. Very much a yes-man culture.
I have been with Target for a very long time. It wasn't always like this. Innovative thought, "challenging upward", E's of Excellence, sincere opportunities for moving upward, worthwhile training with an eye on helping tm's become their best, true guest first mentality, a real team spirit..... those are the things that kept me with the company. It is a very different place to work now... conformity and yes-man are nice ways to put it.
 
Genuinely curious, have you ever worked at any other retail corporation at the same level as Target?
Is your new job as manager at Walmart for instance?
Actually it doesnt have to be retail specifically either, let's just put it as extremely large national corporations with a public face (McDonalds being far more public than a company like 3M, for instance).
I'm just curious to help gauge how much this type of climate can be attributed to Target specifically, and how much can be attributed to the type of work environment in general. I cant imagine it is any better at any other major retailer. But maybe you do have such experience that would suggest otherwise.
 
From posting by rock.
The problem is that everyone district level and above is just so far removed from what happens in stores now that they can't possibly grasp it. Even store directors used to know a ton about the buildings and how they operate, but they slowly are going away and and the new ones are wondering why super sorting a truck takes so long (We know MyTime says that 1 Thrower, 2 Sorters, and a Breakout can sort a large truck in 3 hours... but its wrong), how pricing works, or how sales are down? Sorry, they are out of touch and do not care... we are stuck with this DBO thing and modernization not because its our key to success, but because the appearance of its success is the key to their personal careers.
 
Here is the posting when rock gave when he quit.
Hey Everyone!

As I am sure most of you can tell, I have dropped down my activity on TBR for the last year and there is a reason for that. While I could rant in this post and give huge long drawn out explanations as to everything behind this, I will instead try and keep it short.

I am leaving Target to pursue a career in Purchasing/Supply Chain Management with a fantastic company! This is a M-F 40 hours/week daytime position with all major holidays off and fantastic time off and retirement structure. While I will likely tell most people that I found this position and I just couldn't turn it down (and am regretting leaving Target), this isn't really true. While I am very excited to take this role, I started looking because I realized how much I disliked Target. I looked back and realized that I used to come into work and be excited for my day. I was excited to drive results, see my team, have a great work-life balance and even was excited to see my district and above leadership teams to show off my talents. It was a slow disengagement, but I woke up after this last Q4 to realize that I didn't have any of those things anymore. Results were a struggle to drive because nothing was ever good enough, my team was tired of me cutting their hours and giving them unreasonable expectations, and as a salaried leader every year got worse and worse for payroll and my work-life balance continued to struggle. The upper leaders at Target would visit and never be happy, and it always became a point of stress that ANYBODY was in town checking out stores.

I realized that these are not the signs of a flourishing company. While Target is fighting the good fight in some ways, it can't help but misstep in its most important moments. Do I want to be around to continue to watch it metabolize its own resources from the inside to keep its stock prices afloat? Do I want to keep pushing this until leaving isn't on my own terms? I decided that now is the perfect time to leave, and I got lucky enough to find an employer that is much different than Target. As many of you know, I have been around since the old Breakroom, and I'm only sad to say goodbye because the team (in all stores) has been so helpful, and I know that I am leaving behind so many people in what I consider to be a tough situation!

Remember that $15/hour at 30 hours a week = $450
$14/hour at 35 hours a week = $490
$13/hour at 40 hours a week = $520

They might tell you that you are making great money, but make sure you step back and assess your options (and I'm assuming for many, 30 is generous).
 
Genuinely curious, have you ever worked at any other retail corporation at the same level as Target?
Is your new job as manager at Walmart for instance?
Actually it doesnt have to be retail specifically either, let's just put it as extremely large national corporations with a public face (McDonalds being far more public than a company like 3M, for instance).
I'm just curious to help gauge how much this type of climate can be attributed to Target specifically, and how much can be attributed to the type of work environment in general. I cant imagine it is any better at any other major retailer. But maybe you do have such experience that would suggest otherwise.

I actually have not worked in another retail environment, my new career is in Purchasing for manufacturing. I will say though that I know people in other retail or grocery businesses. I think that some attributes can be similar, but the reason Target specifically has such a crazy culture is it’s desire to be trendy, young, and different. It has to be seen as relevant and is obsessed with its image more than its success usually. Because of this it tries to convince everyone it is amazing to work for them and not just another retail job through the techniques listed.

Target is good at one thing, and that is marketing. So many people “love” Target, and those methods can be applied to the workforce to try and convince them too.
 
Omg rock lobster, I just realized you wrote this thread. Lame right! I remember conversing with you like a decade ago before you moved up. And if I remember right, Nebraska?? I’m happy for you!!

YEA! Now that I dont work for Target, I remember you worked in Omaha right? I was at 1777 mainly, but trained at 2383 and 2125 too. I miss those days, back when Target was actually a team and felt like Target.
 
Millennials do the culty bullshit thing at every company they're allowed to run, so look forward to it being universal pretty soon. All of em are shat out of the same business schools these days... Target is far from the only company that got flipped/turned upside down by a rampaging Millennial with a "vision". Apple I believe was the O.G. pioneer of this type of corporate "culture" back when everybody else was still content to get they capitalism on from 9-5, Monday through Friday, show up, do some paid work for your boss and go the fuck home, nice and utilitarian. Quoth the Millennial, "Nevermore."
 
Back
Top