New Activewear Brand: I can now say it's called All In Motion

[oath2order]

See thread title mods please don't delete. I read the addendum

 

[dannyy315]

I assume Target hasn’t announced it yet? I’ll check Myday tomorrow.

 

[gsa4lyfe]

I assume Target hasn’t announced it yet? I’ll check Myday tomorrow.

It says it’s still confidential until early January and then they’ll announce it. Not a Street dated launch so they said to set it as soon as you can set it full and have sold down C9

 

[Anelmi]

Will all C9 be going clearance then?

 

[gsa4lyfe]

Will all C9 be going clearance then?

Yes

 

[Amanda Cantwell]

Will it replace all C9 products (non clothing fitness stuff)? Is it for men and women I assume like C9?

 

[oath2order]

Will it replace all C9 products (non clothing fitness stuff)? Is it for men and women I assume like C9?

Small Formats do not get the boys and girls stuff IIRC.

I don't recall seeing anything about the sporting goods stuff.

 

[REDcardJJ]

yes it's also replacing C9 on hardlines

 

[oath2order]

yes it's also replacing C9 on hardlines

I figured it would. I just didn't see anything saying that.

 

[dannyy315]

Yikes, that really is a terrible name. I can come up with better names if you give me a couple minutes. “Motion Wear”? “Live Active”? Either of those maybe.

 

[Captain Orca]

Karen Klothes

 

[JAShands]

Karen Klothes

That’s how they’re going to rebrand JoyLab in a few years 😂

 

[Hardlinesmaster]

I like c9🙁

 

[Leo47]

I don’t like C9 their clothes fit really weird and they’re very unflattering. Only thing I would really buy would be the running shoes but I do have a couple sports bras by them which I like

 

[NKG]

I was thinking Flex and Fit as appropriate to go with GG

 

[SigningLady]

I think it's a very clever Target brand name. Target loves using three letter acronyms and this one fits perfectly with the items for it: AIM. And it's inclusive without pandering to a certain body type or lifestyle per se: All (any person, any gender) In Motion (any movement).

 

[Tessa120]

That’s how they’re going to rebrand JoyLab in a few years 😂

I never got the point of Joy Lab. Unless you are a perfect size 8 athletic clothing is very unflattering. On one end it will show exactly how big your ass is, that your boobs really are affected by gravity, and highlights any piece of you that has too much padding. On the other end it emphasizes any section where bones are close to the skin without internal padding and make you look anorexic, and strips away any hourglass shape you either have or can create the illusion of with regular clothing.

 

[REDcardJJ]

how big your ass is

is this a bad thing

 

[Tessa120]

Yeah, it is. The top half of your hourglass figure should not be smaller than the bottom half.

 

[Mikuhl]

Brute forcing all the new items in targets database I found a few new brands that haven't been released yet. One of which shows it being released the later half of next year.

 

[FredPanda3]

I got what their idea with joylab was because two piece workout sets are really in right now, but other places have them way cheaper than what target was offering them at anyway.

 

[Amanda Cantwell]

Brute forcing all the new items in targets database I found a few new brands that haven't been released yet. One of which shows it being released the later half of next year.

Yeah I found a site that has all their recent trademarks and found a few... new travel brand among others.

 

[oath2order]

Spill tea!

What're the general categories of the items?

 

[Amanda Cantwell]

I found travel brand, home, and beauty.

looks like wallet was originally going to be called REDid, but they cancelled that trademark.

 

[oath2order]

I found travel brand, home, and beauty.

looks like wallet was originally going to be called REDid, but they cancelled that trademark.

God not home again