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New Activewear Brand: I can now say it's called All In Motion

Amanda Cantwell

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Mar 27, 2017
Messages
5,514
It’ll be interesting to see it since it’s not just C9 with a new tag (since C9 was licensed), unlike AND just being merona/mossimo, for example. Also targets first fully owned men’s activewear brand.
 

gsa4lyfe

Always here
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Jul 31, 2017
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That's disappointing. I am waiting for the C9 socks to go on clearance so I can stock up. Better keep my eye on them!
I don’t think they will. The 50% off “sale” is the clearance/get out strategy. All of C9 is working like seasonal PLU. I’m sure I’ll go on sale for 70% but then probably go salvage. I’m sure the plan is in the all in motion VMG I just haven’t read it.
 
Joined
Jul 14, 2016
Messages
2,285
I don’t think they will. The 50% off “sale” is the clearance/get out strategy. All of C9 is working like seasonal PLU. I’m sure I’ll go on sale for 70% but then probably go salvage. I’m sure the plan is in the all in motion VMG I just haven’t read it.
None of the C9 socks are part of the 50% off though. I checked them last week.
 

gsa4lyfe

Always here
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Jul 31, 2017
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None of the C9 socks are part of the 50% off though. I checked them last week.
Oh that’s weird. Maybe they will go actual ticket clearance then. I haven’t read up on much of the get out strategy
 
Last edited:
Joined
Jul 14, 2016
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2,285
Oh that’s weird. Maybe they will go actual ticket clearance than. I haven’t read up on much of the get out strategy
Yeah, certain things are excluded. Maybe they are waiting to clearance them out with the next hosiery set. I haven't read up on it either since it's not a presentation project.
 

happygoth

reshop till I drop
Joined
Apr 17, 2019
Messages
2,104
They do! Just not for Target lol.

One of my store’s ETLs keeps saying All In Motion feels softer and thicker and better quality than C9. They also keep saying it feels more like Victoria’s Secrets leggings.
The material does feel softer and thicker. The only issue is the bland, dark colors. Hopefully this is just the basics and future stock will be a bit brighter and more fun.
 
Joined
Nov 10, 2019
Messages
186
There are multiple carry forward sections for C9 on each department vmg, it's so annoying. I also had around 700 dpcis to ticket at the end of last week...first markdown at 50%. Socks, package underwear, outerwear and shoes weren't included in the get out promotion or markdown cycles.
 
Joined
Nov 24, 2017
Messages
81
Hey so question. I bought swimsuits (much further south) over Christmas on pretty heavy discount (want to say 50 and 70) that I swear to anything said the brand was aqua tech... buttttt they are AIM What am I missing here? No mention of AIM on the tag, and this was about a month ago
 

Amanda Cantwell

Service Advocate
Joined
Mar 27, 2017
Messages
5,514
Hey so question. I bought swimsuits (much further south) over Christmas on pretty heavy discount (want to say 50 and 70) that I swear to anything said the brand was aqua tech... buttttt they are AIM What am I missing here? No mention of AIM on the tag, and this was about a month ago
Possible it was Aqua Green? That’s a target brand, maybe AIM is taking it over?
 
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