To Target - General Feedback About Anything

buliSBI

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To Target....

Worked 9 years at a number of stores during the 2000s. I used to be such a fan. Merchandise was simple and efficient during that time. Great variety. I think the concept of Market was great. I was tired of only be able to get Lunchables or a Lean Cuisine out of the refrigerated/frozen case.

But as of late, store merchandise, in general, has gone downhill.

Mens Clothing used to have a wide range with Cherokee, Mossimo, Physical Science, and a wide range of shoes. Now it seems Mens is almost a forgotten section. No shirts bigger than XL, pants no bigger than 36" waist, a small variety of Mens shoes; located within Mens, not located along with the Womens and Childrens shoes.

Electronics has been downsized to be so basic. Mobile devices and TV being the main focus. With the reduction in MMB merchandise, there could have been an increase in computers and laptops getting into custom or prebuilt gaming setups.
Now Eletronicis has its own location full of toys to fill space.

And there is Clearance. Little to none. No more great finds.

The conversion of Food Aves/Cafes into Starbucks I am just not a fan. There are litterally 2-3 stand alone Starbucks within 5-10 minute drive of my nearby Targets.

Now I just go into Target to walk around to waste time.
 
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To Target....

Worked 9 years at a number of stores during the 2000s. I used to be such a fan. Merchandise was simple and efficient during that time. Great variety I think the concept of Market was great. I was tired of only be able to get Lunchables or a Lean Cuisine out of the refrigerated/frozen case.

But as of late, store merchandise, in general, has gone downhill.

Mens Clothing used to have a wide range with Cherokee, Mossimo, Physical Science, and a wide range of shoes. Now it seems Mens is almost a forgotten section. No shirts bigger than XL, pants no bigger than 36" waist, a small variety of Mens shoes; located within Mens, not located along with the Womens and Childrens shoes.

Electronics has been downsized to be so basic. Mobile devices and TV being the main focus. With the reduction in MMB merchandise, there could have been an increase in computers and laptops getting into custom or prebuilt gaming setups.
Now Eletronicis has its own location full of toys to fill space.

And there is Clearance. Little to none. No more great finds.

The conversion of Food Aves/Cafes into Starbucks I am just not a fan. There are litterally 2-3 stand alone Starbucks within 5-10 minute drive of my nearby Targets.

Now I just go into Target to walk around and waist time.
When they introduced Goodfellow brand…it all went downhill
 
Starbucks at least makes sense because the demographic for SB and Target is a perfect circle. They closed another Starbucks a few blocks away rather than the one in the Target here
 
Starbucks at least makes sense because the demographic for SB and Target is a perfect circle. They closed another Starbucks a few blocks away rather than the one in the Target here
They just remodeled my local WalMart and replaced the closed Subway (since Covid) to a Dunkins (coffee only at this point/doughnut case has been bare). Right in front of it is their new grab n go deli case and a Krispy Kreme self serve case.

In minutes from that store, are two (2) stand alone Dunkins and two (2) gas stations with self serve Dunkin cases and coffee stations.
 
Turning your stores into online order fulfillment centers and burning down the store experience to do so was a huge mistake. It obliterated the joke “I came to Target for one thing and ended up spending $150”. Now guests can just buy one thing without ever stepping foot in the store. And those who do choose to shop in store are met with empty shelves, a messy store, long lines, and no help because every TM is busy running around with a ship or OPU cart.
 
Turning your stores into online order fulfillment centers and burning down the store experience to do so was a huge mistake. It obliterated the joke “I came to Target for one thing and ended up spending $150”. Now guests can just buy one thing without ever stepping foot in the store. And those who do choose to shop in store are met with empty shelves, a messy store, long lines, and no help because every TM is busy running around with a ship or OPU cart.
This. Used to happen pretty often that I'd offer to fetch a cart or at least a hand basket for a guest obviously struggling to hold onto everything. Hardly ever anymore.
 
Turning your stores into online order fulfillment centers and burning down the store experience to do so was a huge mistake. It obliterated the joke “I came to Target for one thing and ended up spending $150”. Now guests can just buy one thing without ever stepping foot in the store. And those who do choose to shop in store are met with empty shelves, a messy store, long lines, and no help because every TM is busy running around with a ship or OPU cart.
Drive-Up contributes tension and disruption to the guest experience for the shop-in-store guests. Once that (rhymes with) rammed 3-minute timer goes off, the Drive-Up TMs gotta make sure that everything was prepped properly and in the three-tier, including cooler and frozen items, then get moving ASAP past all of the guests huddled around the Service Desk, exit doorway, sidewalk and crosswalk en route to the Drive-Up spaces. We have to hustle. Not only do we face the hated and utterly insane 3-minute timer, but we need to finish up with the last Drive-Up guest, unload their items and get back into the store to get ready for the next Drive-Up guest. Otherwise, you have a "domino effect" where delays in processing Drive-Ups lead to delays on other Drive-Ups.

For decades, Target has marketed itself to shoppers as a leisurely take-your-time and savor-the-experience visit. That is a lucrative and profitable business model. Guests who can relax as they browse the store are more likely to pick up extra impulse buys. They are more likely to participate in Target Circle. They are more likely to at least consider using Target RedCards Circle Cards. They are more likely to stop by the Target Starbucks. They are more likely to shop here in-person again, and again, and again.

The Drive-Up service, and to some extend Order Pickup, disrupts the peaceful enjoyment of Target's in-store shoppers. Unless you're in a very new Target that has a completely separate exit/entry area for Drive-Ups and OPU, kept somewhat away from the main store entrance (something I've noticed at some Super Walmarts), the in-store shopper guest experience is diminished. It creates tension and anxiety for our guests, even when we try very careful not to get in their way and try to be patient.

Does anyone at Corporate actually understand this?
 

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