I would love to have .01% of the money that it cost to implement this. The money that paid for a team to think of and approve this "one team one dream" concept. The money from the focus groups. From the artists and printing and shipping costs for the posters. From payroll used to put up said posters and to talk it up at huddles. Ridiculous. No one at the hourly level should be subjected to this corporate culture BS. I can see the ETLs having to buy into it, they HAVE to drink the kool-aid. I think corporate has forgotten that Target is just a discount retailer. A high end dollar store. Most people at the hourly level are here for a paycheck, not corporate propaganda for Targets Brave New World.