Between that and the fact that it’s still “Black Friday”. No matter how long we run the sales some places still do things just for that day or weekend and many families have traditions of going shopping together that day. Some of my best BF memories are the groups in their cool group tshirts all shopping together. Last year during the height of this pandemic people still shopped like crazy on BF. Why? We ran the sales all week/season. Online has just as good of deals. But because people just want to and enjoy the madness and to some it begins the start of their Christmas season.