Be The Good House

Joined
Jun 16, 2011
Messages
1,402
#4
I like it. As a kid I remember that word got around pretty quickly as to which house was the "good house" to go to for candy. I try to be the good house in my neighborhood!
 

talan123

Team Member/Troll
Joined
Jun 16, 2011
Messages
652
#6
The problem with this slogan is that everybody thinks of a good house right off the bat and then immediately thinks of the bad house with the scary/strange guy living by himself that nobody ever visits.

In advertising, you need to direct people to have a particular type of event for them to form positive memories in your store. I don't think this is going to do that.
 

Formina Sage

Probably still better than you at the stacker
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May 15, 2011
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1,674
#7
That's right, I forgot that you're better informed than the couple floor's worth of people with masters/doctorates degrees in retail advertising and years of experience that are working at HQ.
 

redeye58

Hasta Ba Rista, Baby!
Joined
Jun 9, 2011
Messages
18,117
#8
That's right, I forgot that you're better informed than the couple floor's worth of people with masters/doctorates degrees in retail advertising and years of experience that are working at HQ.
Maybe or just playing devil's advocate. Not everyone grew up with warm & fuzzy memories.
 

commiecorvus

Former Signing Ninja
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Jun 10, 2011
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15,968
#12
Or as I pointed out 'spooktastic'.
You would think people with masters/doctorates would have some sense of history.
 
B

Barcode

Guest
#13
Compared to "Make Summer Funner" its really not that bad....

Good slogan to get guests thinking "Hmm, spend a few extra bucks to impress the neighbors?"
 
Joined
Jun 13, 2011
Messages
495
#14
That's right, I forgot that you're better informed than the couple floor's worth of people with masters/doctorates degrees in retail advertising and years of experience that are working at HQ.
I have been with Target long enough to have seen some very very stupid things come out of those same people. I wonder sometimes just how out of touch they are with the people they are trying to sell to.
 

Formina Sage

Probably still better than you at the stacker
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#15
Well Talan's gonna have to let me know when he finally lands that job at corporate making the continual improvements that no one else seems to be capable of seeing.
 

commiecorvus

Former Signing Ninja
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Jun 10, 2011
Messages
15,968
#16
Well Talan's gonna have to let me know when he finally lands that job at corporate making the continual improvements that no one else seems to be capable of seeing.
I'm not betting much on that.
Not because Talan couldn't do a great job at corporate.
It's that big companies love to talk about 'thinking outside of the box' but when someone comes along who does, they do everything they can to ignore that person.
Being ignored sucks but it's better then when they can't ignore you, that's when they try to crush you.
 
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