The problem with this slogan is that everybody thinks of a good house right off the bat and then immediately thinks of the bad house with the scary/strange guy living by himself that nobody ever visits.
In advertising, you need to direct people to have a particular type of event for them to form positive memories in your store. I don't think this is going to do that.
I have been with Target long enough to have seen some very very stupid things come out of those same people. I wonder sometimes just how out of touch they are with the people they are trying to sell to.
I'm not betting much on that.
Not because Talan couldn't do a great job at corporate.
It's that big companies love to talk about 'thinking outside of the box' but when someone comes along who does, they do everything they can to ignore that person.
Being ignored sucks but it's better then when they can't ignore you, that's when they try to crush you.