Archived Conversion

What is your conversion? Please choose your conversion and which conversion rate.

  • .0 %- .8%

    Votes: 5 13.9%
  • .8%-1.19%

    Votes: 2 5.6%
  • 1.20%-1.39%

    Votes: 2 5.6%
  • 1.40%-1.59%

    Votes: 5 13.9%
  • 1.60%-1.79%

    Votes: 0 0.0%
  • 1.80%-2.0%

    Votes: 10 27.8%
  • 2%-2.5%

    Votes: 9 25.0%
  • 2.6%-3.0%

    Votes: 3 8.3%
  • I would prefer 2% conversion rate.

    Votes: 8 22.2%
  • I would prefer 3% conversion rate.

    Votes: 2 5.6%

  • Total voters
    36
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StaticSun

Former Front-End Guru
Staff member
Administrator
Joined
Jun 12, 2011
Messages
2,028
2.0 is obtainable, with some more motivation to the cashiers. We're stuck at about 1.45 YTD, but we have weeks at 2.1%.
 

TheWanderer

Pill Counter
Joined
Jun 28, 2012
Messages
172
We're hovering right around 1.9%, so we could probably bump it up to 2%. Where's the option for preferring that we go back to 0.6%? I liked that goal.
 

mrknownothing

purveyor of things
Joined
Jun 10, 2011
Messages
10,148
My store could probably do it, maybe just on the border between yellow and green. My personal score, though, wouldn't even be red - it would be black.
 
Joined
Nov 16, 2011
Messages
1,203
our regional goal IS 2.0 and no we are not hitting it on a consistent basis but i think we can get there.
 

Rock Lobster

Executive Team Leader
Joined
Jun 11, 2011
Messages
1,428
Well the company average isn't above a 2.0... it hovers around a 1.6 or so I thought? If my store had been good on conversion at the beginning of year (when I wasn't there) we would probably be above a 2.0 but since I had alot of cleaning up to do we are only there for the MTD numbers (last few) but not the YTD yet!

My personal numbers crush those though! I have about 2000 transactions YTD (GSTLs shouldn't really be on a lane that much anyway) and I have over a 10% conversion :p
 
Joined
Apr 27, 2012
Messages
877
If the company isn't making their own goal, that should tell them something, right!?!

I'm not sure about my store. I can't help but wonder if some markets are saturated with people who already have a REDcard (credit or debit) -- along with the people who already have them but don't use them.
 

mrknownothing

purveyor of things
Joined
Jun 10, 2011
Messages
10,148
I can't help but wonder if some markets are saturated with people who already have a REDcard (credit or debit) -- along with the people who already have them but don't use them.

That's the market that my store is in. The vast majority of guests that I ask either already have RedCards and don't want to use them or they just don't want to open one. Hence my lack of conversions (I really do ask, I promise!).
 
Joined
Dec 7, 2011
Messages
218
If the company isn't making their own goal, that should tell them something, right!?!

I'm not sure about my store. I can't help but wonder if some markets are saturated with people who already have a REDcard (credit or debit) -- along with the people who already have them but don't use them.

This is my store. The market here is such that "credit" is a four letter word and very few people carry checks with them or just don't want to be bothered with another card. Our store goal is to get 50 apps per week. Some weeks we can do it, but not often.
 
Joined
Sep 27, 2011
Messages
65
My store has been consistently over 2% for a good bit of the year & a lot of times I don't understand the math within but my conversion avg hasn't dropped below 10% since the holidays and I'm top 3 in my store YTD with conversion & according to my DTL I'm within the top 10 in the district
 
Joined
May 29, 2012
Messages
7,385
An ETL was telling me today that a couple of months ago our rate was like .85 or something for the year. Now, we're over 2.5 for the year. I guess we've been ridiculously high the past couple of months.
 

mrknownothing

purveyor of things
Joined
Jun 10, 2011
Messages
10,148
I think he should recreate conversion to include returning guest that use there RedCard. This will help stores that have a high saturation levels.

I think there's a separate score for RedCard use, and God forbid they merge metrics...
 
Joined
Jul 30, 2012
Messages
6
My group did... went to 2.0 we hit it several weeks running, then they raised it to 3.0 - hit it once. Currently hovering around 1.6 due to new cashiers lacking confidence and GSAs not driving it - GSTL/Cashier ROLE PLAYING is the key once again...
 
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