They want to make the most money while spending the least amount of money and they also want to accomplish that without having to make any sacrifices financially for themselves.
I kind of think that if I owned a business I'd have the same attitude. I don't begrudge them a lot of their fiscal decisions, but I do think that they need to remember to factor in the well-being of their employees when looking at "least amount" of money. They wouldn't be the business they are without the employee.