I ran the Apple Shop at my store. All anybody wanted was the Series 1 and 32 GB iPads. A couple series 3 sold now and again, but as soon as I told the guest it was normal price they usually changed their mind; I only brought that up when directly asked. Bring back the giftcard promo instead of a sale, we had more business with that. If they can't make that happen, don't advertise stuff in the ad that isn't on sale. It just pisses the guests off when they find out it's normal price, and we usually lose the sale entirely, instead of convincing them to take a sale on a lesser product. Also, purchase more Gold and Rose Gold watches for stores. I lost a number of sales because I didn't have those specific colors in stock, despite having the watch they wanted in other colors. Drive instore traffic by making ipads and watches ineligible for store pickup; on Black Friday watches and ipads are loss leaders anyways.
Mobile app line worked really well at my store, but Marketsource needs to communicate that with the Target team before BF begins, not day of. They also need to stress test their actual upgrade system and make that run faster. We turned away a number of potential sales because we didn't think we'd have time to do all activations. Our team was great at communicating with us, but it would've been nice to have an idea heading in on how things run, as there was a little initial confusion once texts began to be sent out.
TV shop worked well in Frozen, but our guests looked at us like we were crazy all night. We had lots left though, so do better sales.
Dont make that big a purchase of Xbox One S again. I still have like 20 of them. Buy more PS4s, I'm way out of the ones on sale. Nintendo Switches not on sale is fine, I still have plenty left but am not worried about moving them, as the closer we get to Christmas. Work with Nintendo on doing more sales on their games though, we had a lot of guests disappointed that there was hardly anything for them on sale.
The Beats sale sucked. Do a better sale, or purchase less product. I'm gonna have powerbeats for forever, but the urbeats sold fairly decently.