I received this too. And yes, you did read it correctly. No more Kindles.
Could Target have made a stupider decision? I sell as many Kindles per day as I do iPods.
Well, selling it is empowering Amazon and Amazon is now a gigantic competitor. I would do a deal with Sony now, they are desperate for cash, and try to in on their action.
Amazon is not that big of a competitor to Target. The only areas that Amazon really beats Target would be electronics and entertainment. You don't buy clothes from Amazon. You don't buy household supplies from Amazon. And you certainly don't buy food.
If this is a gut-check reaction to Amazon hurting our electronics and entertainment sales, it's several years late. Target has no presence in the digital market except for the fact that they sell the devices necessary to access such a marketplace. This is where the niche should be, because the one thing that Target and other physical retailers have over Amazon is the ability to give consumers convenient access to try before they buy.
They actually are a pretty big competitor in the sense of ease it is to shop online. The try before you buy logic can actually HURT Target and Best Buy down the road. Sure, I'll head over to Best Buy where they have tons of TV's on display, find out which one I like the best, and head online to purchase something that will be free of sales tax, and ship to my door for free in 3-5 days.
I don't disagree with that, but it still makes no sense. Target thrives on everyday purchases, things that you don't want to wait on a shipment for. Amazon has nothing on that.
Got the new planogram for portable devices today. Looks like it will only be the Nooks that we will be carrying.
PLEASE tell me that the GPS' are going to be re-expanded? I thought it was assanine what they did to them, barely any displays, no more third party cases, what an AAR killer!
I buy clothes, household supplies, and food from Amazon. I also used the Amazon app to scan items at Target at which point I compare prices and place the order from my Android phone. I also bought Amazon gift cards (removed from my store a couple months ago) at Target and got my team member discount and Red Card discount on them. So yeah, I get why Target is a bit peeved at Amazon.