I believe that Amazon will always dominate the online markets, and to invest in online is an obvious choice, but I am afraid its pouring money into a problem against a contender that will dominate us in that marketplace. I think years ago, Target burned Amazon really bad and that relationship was ruined which is a shame. I almost wonder if a deal could have been brokered back then. Amazon is an online retailer, and more and more companies are basically utilizing the site as the interface for their own supply chain/online business. Target has just a few small advantages over Amazon in terms of online. They have existing distribution centers now in almost every major city (the stores with ship from store) and a physical presence that can take returns (not having to ship it back). The fuel that could have been achieved by selling our products through Amazon and working a deal with them to take returns in some capacity could have helped our growth in the online marketplace, and given Amazon a large channel (plus more buying power to workout deals with shipping costs). Just a thought.