That's just...sad. Outside of the people I work with I really am trying to find a reason to stay here. I admit i'm terrified of the job hunt while i'm in school but I really don't know how to stay motivated. Oh hey, you gave us three years of your life? Here's a watch, douchebag!
They discontinued doing the 3 year service award about 6 months ago - I think they claimed lack of use or something like that as the reasoning. They are still doing the 5 year one.
Just FYI - I'm an HRTM with just about 3 years with the company. This was in our HR news a while back. I remember because I wasn't too far away from 3 years when they stopped doing it. I was looking forward to getting it, even if it wasn't much its better than nothing.