Not if they deliberately make it a limited thing. It's like Black Friday for Starbucks.If there are no current year cups available, then the guest can't be faulted.
Look at 7-11. You can have a cup for years, so old there's no more ink, and it's cool. Makes for repeat customers.
my initial thought was to just do it, but i’ve been thinking about this and i’m not sure this qualifies as a “make the moment right” situation.Not if they deliberately make it a limited thing. It's like Black Friday for Starbucks.