Kmart is a company barely surviving, Target is still a massively profitable company. When Target cuts payroll it is not that they can not afford it, they simply want to pop the profit as much as possible. Retail over all is a very challenging environment for everybody now, online shopping is a huge challenge to brick and motor stores. And it does not help Target keeps shooting itself in the foot with things like Canada and Pfresh which never worked out the way the thought. Targets numbers fall in line with other retailers, when they are up so is Target, when they are down so is Target. That has more to do with how people are spending their money than anything Target does. The "boycott" irrelevant as Target sales have been up over all just not up as high they wanted. That is something else to keep in mind, same store sales are still growing, just not fast enough for investors.