After our remodel last year, I went from 24 aisles of shoes to 14. This has made sales slump, as our guests feel we don't have enough variety like we used to have. To an extent, I agree. Especially where men's and boy's shoes are concerned. Yes, we too have an over-abundance of clearance. My shoe department shares a T-wall with Accessories. Instead of putting clearance on the wall, we used the new ladies canvas planogram that was supposed to go on the back wall. Since we have a lot of slippers left, we didn't want to get rid of more baskets, as we needed them. This new planogram actually looks great on the T-wall. Try to keep clearance on back ends only. You may also need to take full planograms from the back ends and bring them to the front. This helps with how shoes looks, at least from a visual standpoint. I also took a convertible fixture and shelved it. With that, I added all the boxed slipper clearance onto it, (1 side for men's and 1 side for ladies). I rolled this in front of the T-wall. Keep in mind, most of the ladies shoe runs are PTM and you can pull the strips and reset these areas with your clearance. Don't get me wrong, it takes a full day of shifting, etc. But, in the end, it can be done. Also, when you first get your shoe transition manuals, don't wait for the Instocks Team, start randomly going around to each aisle and do a PTM pull yourself, if the aisle seems light. It will save you a lot of headaches in the long run. We still have 2 flats of clearance shoes left, but this week is quiet for Shoe transitions, so we are feeding this in slowly. I also find weekends seem to be the best for major shoe sales. Just make sure you've also signed the areas with big percentages and clearance signs. These seem to help sell the shoes better in our store when guest's see entire sections of clearance.
