Little do most people know the Electronic Shelf Labels (ESL) Market is booming worldwide, and it's only growing. It's true for Target to do this for all its stores it's going to cost a pretty penny. That pretty penny is getting cheaper by the year and the way Target likes to do things is roll things out slowly so I don't see why they can't try.
I agree the ESLs at Kohls's do look bad but forget the aesthetics, you know how much time and money is saved from having those? You're right though Target is really brand about things and those Kohl's ESL will never see light in Target, BUT since the market is booming there are a bunch of other companies making ESL' that look so much better than Kohls. Some look like actual paper still while others add colors and images.