Archived Heyday! Target-owned electronics brand

[oath2order]

Title

 

[toredandkhaki]

We were told about this in our lead meeting yesterday, all I remember is something about it being for the gen-z woman and then lots of preppy sounding BS after that

 

[Electronics2280]

Gut reaction:

I hate the name. Makes me think of, well, hay, which is the opposite of tech.

As a business and product idea I like it though. I’m excited at the prospect of a Target owned brand back in electronics and think this could help our bottom line. Target has done well in the past developing good store brands and I think this will be no different.

 

[Ringwraith917]

Sounds like a retro style brand, like crosley

 

[MIRSlave]

Target has done well in the past developing good store brands and I think this will be no different.

I hope so. Our last owned brand back in electronics (Trutech) was hot garbage for the most part. Hopefully it's not so good that I have to dick around with the focal every day.

 

[GoodyNN]

The trademark application is a hot mess. Cases, TV, cases, cases, stands, cases, purses, cables, speakers, cases, cases, record players, cases cases cases VR headsets cables cases cases....

Okay, I exaggerate a bit. But there is no organization at all in this ridiculously long and badly punctuated list, and a lot of seeming repetition in the variety of cases, totes, covers, etc. mentioned.

 

[isthatathing]

The transition looks huge coming up for electronics. There is supposed to be VM involvement for a new focal that features some of the new stuff (purely because there will be a VMG for it instead of a planogram).

 

[pellinore]

So the new electronics brand is called "heyday?"

 

[TTGOz]

will be interesting to see how this turns out. Hoping they'll be a little cheaper than the main aftermarket brands we've got for sale already.

 

[YoNanas]

Sounds like a retro style brand, like crosley

Sounds like Target, from its previous generation. From the Fast Fun Friendly era.

 

[can't touch this]

it's like payday but more money

 

[Yetive]

Sounds like a retro style brand, like crosley

Looks more retro like what the girls from Clueless might buy.

 

[AJH212]

Custom t-shirts and pins will be worn for the month of June to promote the product. In-Store training will be late May.

 

[AJH212]

Sounds like a retro style brand, like crosley

It's aimed at the Millennial and Gen-Z crowd. Mainly the focus is on women who see tech as an extension of their lives.

 

[REDcardJJ]

Custom t-shirts and pins will be worn for the month of June to promote the product. In-Store training will be late May.

I need to snag one of those shirts...

 

[redeye58]

So if it breaks down do you call "Mayday!" for service?

 

[Ringwraith917]

Dumb. "Heyday" usually refers to the climax of popularity of a thing in the past. Needs a better name

 

[AJH212]

Dumb. "Heyday" usually refers to the climax of popularity of a thing in the past. Needs a better name

Retro is the new “in” look. However, if the mullet comes back I’m running far far away.

 

[AJH212]

I need to snag one of those shirts...

I think they are sending 20 shirts and 20 pins. But that is an ASANTS matter.

 

[oath2order]

I collect the brand pins

 

[Electronics2280]

Pins!? I love collecting pins didn’t know Target has store ones. Hope our store gets the pins and shirts

 

[BottomPerformer]

I like how Target says its their first owned brand in Electronics. I guess we will just forget that pile of shit called TruTech.

 

[GoodyNN]

The power blocks look like the Gems blocks in new colors.

 

[Amanda Cantwell]

I need to snag one of those shirts...

I collect the brand pins

I collect them too. I missed out the joy lab and opal house ones. I’m salty.

 

[OneArmedJesus]

I can't wait to get my shirt and pin (to be assumed that the Electronics teams does get them 😛)