Yes. Its called "consumer activation". The transition guide page talks about it with a link to a special projects page. Its designed to add space to rapidly growing categories (think wellness and health stuff in OTC and sporting goods).
From what Ive picked up on it will be personal care (probably the smallest of the projects), baby hardlines, OTC (potentially adding taller gondolas in front of CVS, a major reflow of snacks, maybe toys in the summer, and the biggest project being sporting goods/tech/entertainment which will probably be the biggest transition we've ever done at store level.