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I'm Lost! The REDCard Thread

Joined
Apr 30, 2019
Messages
843
At this time, our store's focus is "loyalty" numbers - increasing the percentage of guests using Circle or Redcard. Pressure to "move the iron" with guests on Redcards will resume, unless the focus becomes more towards increasing Circle penetration as an alternative. IMHO while not everybody will want Circle, pushing usage of Circle as a loyalty tool involves far less friction with guests than pushing/selling the Redcard, though I definitely enjoy teaching guests the key benefits of Redcard usage. P.S. This year is the 25th anniversary of Target's Redcard fka Guest Card 🧡
 

Tessa120

Current game: Kenshi
Joined
Mar 17, 2017
Messages
4,511
Yeah, answering the phone that way was awful.
No one at my store wanted to answer the phone correctly. Never gave their name. Business Phone Answering 101, you always introduce yourself, always. Pissed me off to no end.
 
Joined
Jun 29, 2015
Messages
423
We are hitting (and usually passing) our red card goal each week but I’d guess that 80% are from online apps. Not too many people sign up in store because most want the debit card and no one carries paper checks with them anymore. We aren’t pushing red cards as much as we are pushing loyalty. When telling guests about Circle you just promote how they can link their red card inside the app so they don’t need to actually carry an extra card with them.

I have the RedCard and use it for almost every transaction but I can get guests more excited about Circle and the added benefits of using it than I can over the card.
 
Joined
Apr 30, 2019
Messages
843
I have the RedCard and use it for almost every transaction but I can get guests more excited about Circle and the added benefits of using it than I can over the card.
That is my observation as well. Target wins either way: the company gets more information about the buyer's personal buying habits. Americans have become comfortable with loyalty programs, unlike consumers in other areas of the world (such as Germany) where many people resist these programs due to privacy concerns.
 
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